Problem

Time is the only limited resource fair to everyone. An average person spends at least 35% of their time at work, while half of Americans are unhappy about their jobs. Career information is scattered and fragmented, requiring high effort to collect and synthesize; and students don’t know what they don’t know. How can we make better decisions to optimize our time investment?

Solution

Enkindle is a community-based online platform that facilitates college and university students to build well-informed and evolving career plans. By leveraging the power of storytelling and group learning, Enkindle simplifies the intimidating and time-consuming networking experience for students. This project adopted the Human-Centered Designed approach, and Rapid Iteration process. As a team of four, we conducted over 40 hours ethnography research in various locations, conducted 10+ one-on-one interviews with both end users and multiple stakeholders, in addition to an in-depth survey.